Thursday, January 31, 2013

The Broadside - 01/30/13


Volume 1                The Broadside                1/30/13
Crew Newsletter of the USS Iowa
 
 
 



Message from the President:
The last week has been tremendous!  I am amazed on how many our crew members have returned after the holidays to help us make progress on Celebrating the American Spirit and tell the story of the IOWA to the American public.  I am including the Organizational Chart with this memo.  Please feel free to bring up any comments, suggestions, or concerns with the department head or committee chair.

On the horizon over the next week:
·         If you are a cruise ship aficionado, this would be a great week & weekend to be aboard.  We will be seeing the Golden Princess on Wednesday, following by the Silver Spirit on Friday.  The Costa Deliziosa will be in on Saturday & Sunday along with the Sapphire Princess on Saturday.  On Monday, we will get to see the Queen Elizabeth III come to port.  Something I am personally excited to see.
·         We have ads in the South Bay Mailer, Grunion Gazette, and CBS Billboards that are new and refreshing.  They highlight the American Spirit!  These initiatives along with our aggressive online campaign are keeping us in front of the regional audience.
·         Tommy Spencer is assuming many of the marketing duties as we go forward, with Craig taking on the box office.  Tommy is working on some local partnerships with the travel & tourism to drum up some more traffic.  He is introducing a brand new e-consignment program that allows other travel vendors to make a profit on our tickets while promoting us.

Over the next 6 months:
·         We are actively working on a 5 year comprehensive plan for fundraising, marketing, and debt/expense management.
·         We are aggressively following travel trends and have found that Japan, China, Mexico, and Europe will be larger feeder marketing over the next year.  We are working to translate our current brochures and information for these guests.
·         We are reviewing the possibility of feeding content to our guests via mobile devices.  Mobile is approximately 35% of our current web traffic and we expect that it will overtake PC traffic by year end.
·         We are focusing on how to tell the story to our guests of the IOWA and bringing the human emotions alive during the visit.
·         We are working on crew recognition programs and transparency of the organization.

 
- Jonathan Williams
______________________________________________________
                                                BBQ 61
USS Iowa crew enjoyed a sunny and savory potluck lunch today.   The
next scheduled lunchtime potluck will be on FRIDAY, 2/15/13.  Go to:
sign up.   (I hear rumors that Jim Gordon may be bringing Tri-tip!)  A
good time was had by all.  Don’t miss the next one!   Thanks to all the
great helpers:  Linda Ayers, Chiquita MaGee, Glen Terry, Mary Ma-
Stoddard, and Lynda  Maleta– not to mention Robert Leon’s  sauce!

   **  Crew spotlight  **     
   
The entire crew of the Battleship IOWA shares the same Vision and Core Beliefs, but there are times when individual crewmembers take that extra step to bring them to fruition.  Tour Guide Hal Puritz works for AAA and saw an opportunity to promote the IOWA by spearheading an effort to place a picture of the IOWA on AAA’s Los Angeles street map.  Through his efforts we will be seeing the IOWA on the COVER of the AAA’s Los Angeles street map very shortly. 
For those of you that do not know, it was Tour Guide Barry Herlihy that secured a Grant to assist us in developing a tour guide training program and dedicated training room onboard the IOWA.  We are currently drawing up plans to utilize the Library located just aft of the our gift shop as our crew classroom.  There will be more to come on this in future bulletins.
Over the past couple of months, a group of tour guides have helped their fellow crewmembers by researching and developing material that will become the basis for a more formalized training program for all new and existing crewmembers.  Rich Abele,  Jon Reed, Steve NelsonRon Rishagen and Milt Boudov have severed as a five person committee to accomplish that task.  We also need to thank Sue Schmidt for her help with the recommended adjustments to the wardrobe policy that will be a part of this committee’s overall recommendations to the newly established Education Committee.   
- Craig Post,  Director of Attractions and Programs
********************************************
Mike Dahl purchased a new flag to replace the stern flag which was the incorrect size, as well as being tattered and faded.  Steve Nelson and Jerry Johnson from Tours each pitched in to help with the cost when they found out what Mike had done.

Robert Aitchison donated 49 Cisco VOIP telephones.  These phones represent a huge cost savings for the ship.  (Each of these telephones would cost ~ $50.00 used, so that is around $2500 worth of savings.)

Bob Watkins provided green fleeces for the Security team to wear with the Cammo uniforms in the cold weather, and also provided the trucking which enabled us to transport the powder cans from China Lake to the ship. (Also a huge cost savings to the ship)
- David Canfield, VP IT & Security /Policy
********************************************
I would like to recognize and thank Tour Volunteer Jon Reed for lending his Naval uniforms for display along Iowa's tour route.  Additionally, Jon has assisted our staff with his knowledge and information on what type of Navy uniforms and award ribbons were appropriate to display during Iowa's years of service.

Thank you to Tour Volunteer Kathy Meyer for lending her authentic model diorama of the battleship Arizona Memorial.  The model was used as part of Iowa's Pearl Harbor, December 7th display in our 2nd Deck Museum during December and January.
- Dave Way,  Curator
********************************************
Thank you to Jonathan Zastoupil and his uncle, who dropped off boxes of tools for the Ship Operations Department.
I also want to recognize Karen Clark and her helper Stan Sato for going above and beyond in their dedication to the painting needs on the USS Iowa.  They often stay extra hours when they’re on a roll.  If you haven’t seen the historic map they’ve been uncovering (along with other dedicated crew)  in the Ward Room, you should check it out!
- Dan Pawloski,  Ship Ops and Safety Manager
*******************************************
I would also like to make a special acknowledgement to Joe Dawkins who brought us a dozen cartons of beautiful Christmas cards that had been slated for the dumpster.  Next year, we will use them to have a Christmas card writing campaign for the troops.  They couldn’t go to a better use.
- Sue Schmidt, Volunteer Coordinator
“the” map
   
       Ship’s Painter Karen Clark and crew member Ron Russik uncover a treasure.

FLAG UPDATE:  I have revisited the flags flown onboard Iowa topic to determine the correct flag sizes, when flags are flown, and which ones are appropriate. Starting this week, only the "Don't Treat on Me" Jack and the stern US / National Ensign will be flown on a daily basis. Even though we are not a Commissioned warship, (normally only commissioned warships are authorized to fly the normal blue field, white starred Union Jack), we are flying the 1st Navy Jack as part of the Secretary of Navy's recognition of the War on Terrorism issued in 2002.  We believe this is still appropriate and acceptable, but are double checking.  The previous US / National Ensign flown on the stern was a custom ordered size and much larger than is normally flown on a warship of this size. The flag now flown is a standard and appropriate size for Iowa to fly.  It appears we will have to replace our flags about every 6 months due to normal wear and tear.

We will no longer fly the large US and State flags from the main mast on the weekends, unless perhaps for a special holiday or event.  There also could have been an issue with flying two American State's flags, (which normally doesn't happen), one above the other one.  We were flying the State of Iowa's flag underneath California's, which may not have been appropriate.  Perhaps they should be flown side by side.  I haven't found any flag etiquette information addressing this situation so far.

The 4 port Iowa Radio Call sign flags were taken down recently.  They were simply beginning to fade and reap apart. We have asked for price quotes for replacements, if we decide to fly them again.  The Museum staff will be reviewing if we should continue flying the smaller starboard "Welcome aboard" flags as well.

 
The starboard Main Deck's "quarter deck" entry flags are also beginning to fade and tear.  We will need to replace the Navy and Marine flag soon.  The US flag still looks good.

Plus, there are two new flags that we also have asked for price quotes on and would be appropriate for Iowa to fly.  There is a pennant flown for the Meritorious Unit Commendation awards and also one for the Battle Efficiency "E" awards Iowa once flew.  These would be an attractive and accurate addition for Iowa to fly on a daily basis.                       - Dave Way

ALERT:  DO NOT COME TO THE SHIP IF YOU ARE SICK.  THANKS!

Saturday, January 19, 2013

2013 Plan for Battleship IOWA


January 19, 2013

Battleship IOWA Crew:

Let me begin by thanking you for continuing to devote your time and efforts to bring IOWA alive.  The past year has been amazing from restoration to an American landmark at the L.A. Waterfront.  None of which could have been done without you and the rest of the dedicated crew.

Recently, in an effort to advance the organization, Robert Kent has changed his focus to community outreach and fundraising.  I have assumed the role of President  & COO overseeing the daily operations of the organization.   The board of directors was unanimous in their support for this new arrangement.

As we look forward into the next year, the organization is beginning to take form and realize its potential in the marketplace.  It is my personal goal to involve each and every crew member in this great journey as we position ourselves as an American destination.  After months of discussions and feedback from numerous crew members, the vision of the Pacific Battleship Center was approved unanimously by the Board of Directors on January 18, 2013.  The vision of who we are is:

“Celebrating the American Spirit by connecting the past with the future”

The roots of this vision began with a crew member in the Tour Department, Carl Clausen.  The profound impact of a one hour conversation in November has forever changed the future of our organization. 

Broken down below is who we are and where we are going.  Please feel free to share and post these for fellow crew members. 

Our number one priority always remains giving our guests a clean, safe, and enjoyable experience that will make the American Spirit a reality for all.  Each and every crew member is at the forefront of telling the story and without you, celebrating the American Spirit is not possible. 

Thank you fellow crew members for dedicating yourself to the Battleship IOWA dream!

Sincerely,

Jonathan Williams
President & COO

P.S.  I will begin posting updates on progress and happenings at http://iowaupdates.blogspot.com/

2013 Plan “The Foundation Year”

Battleship IOWA Core Values

Quality The quality of the guest experience is of paramount importance to the company as guests pay the bills and justify our existence. Quality would also be applicable to our staff, our volunteer experience and the work that each of us performs on a daily basis. We will be an institution that provides quality experiences, instruction, information and value.

Interactivity Interactive opportunities for guests and crew alike provide the basis for memorable experiences during visits or in daily work. The guest is not just an observer on the tour path, but instead, is given opportunities to interact with tour guides, instructional videos or other media which enriches their time aboard the ship. The IOWA will provide an interactive experience.

Authenticity   Adherence to historical and technical authenticity will be the hallmark of all restoration, curatorial and maintenance activities aboard the ship. The crew will strive to provide the most accurate portrayal of shipboard experiences possible for the eras of active life that the ship represents. The guest will have an authentic experience on IOWA.

Alive The IOWA is often spoken of as a living monument to the past. We’d like to extend this sense of “aliveness” to include all aspects of the shipboard experience. This might include machinery sounds, fan noise, air conditioning humming in the background, 1MC announcements and various deck activities. The ship should give the impression of continuous activity at all times. The IOWA is alive.

Arrival Guests should have a strong sense of arrival as they approach the ship. Not unlike the entrance to Disneyland where guests are transported into another environment, we should strive to create that same sense of arrival and immersive experience. The guest has arrived at the IOWA.

Consistency We should strive to provide a consistent guest experience at all times and under every circumstance. This extends beyond the tour path and into events, communication and all media. The IOWA is consistent.

Comfort The comfort of our guests and crew is important to us. We should be sensitive to temperature, provide opportunities for respite (seating) watch for physical obstructions and provide conveniences. (To include toilets) Within the physical restrictions imposed by the ship, we should always strive to provide a comfortable experience for guests and crew alike. The IOWA is comfortable.

Accessibility The Battleship of Presidents bore one of the great presidents of the 20th century on an important mission and was modified to accommodate his disability. We intend to honor that heritage and strive to provide the most accessible experience possible. The IOWA is accessible.

Safety Providing for guest and crew safety shall always be a priority for our institution. The IOWA is safe.

Spirit The crew of the IOWA has a passion for the ship, love of our country, respect and admiration for our veterans, a strong sense of purpose, commitment to education, respect for each other, appreciation for our guests, integrity, involvement, a sense of duty and love what we do. The IOWA has spirit.

Vision

Celebrating the American Spirit by connecting the past with the future.

Mission

The mission of the Pacific Battleship Center is to celebrate the American spirit through the preservation and interpretation of the Battleship IOWA, to educate the public on the accomplishments and sacrifices of American patriots, and to engage our guests in unique and exciting ways that bring the ship to life by connecting the past with the future.

Brand Message

The overall brand message captures the “American Spirit” through the use of silhouettes’ and American flag colors.  All messages will have a call to action depending on targeted audience and 2013 calendar.

2012 Crew Goals

  1. Define who we are (COMPLETE)
  2. Create an arrival experience
  3.  Improve the guest experience
  4. Have onboard toilets
  5. Begin and implement program adds (to be determined)
  6. Have curatorial operational and a healthy collection program
  7. Focus on crew appreciation and recognition
  8. Develop a healthy development department and process
  9. Increase cash flow through debt reduction and management
  10. Have technology stabilization
  11. Clear and consistent communication


2013 Battleship IOWA Public Events Calendar  
(events subject to change)



January
All Month
Take your picture with the Times Square Kiss statue titled Unconditional Surrender Sculpture by Seward Johnson
February
17
Presidents Day Celebration and 70 year Birthday of Battleship IOWA
March
31
Easter Brunch with Easter Egg Hunt
April
19
April 19th Remembrance Ceremony
28
IOWA third birthday (1984)
May
8
Victory in Europe Celebration?
18
Armed force Day – Veterans Free Day
26
Memorial Day All American BBQ & Game Day
June
16
Father’s Day BBQ
July
4
Independence Day Celebration & One Year Anniversary at LA Waterfront
6
Possible fundraising gala onboard IOWA
August
10
Spirit of 45 Celebration / Hollywood Canteen
25
IOWA second birthday (1951)
31
Labor Day – Salute to American Labor
September
8, 11, 15, 22, 29
Free tickets for first responders with proof of ID
2
End of WWII Ceremony
11
September 11th Remembrance & Patriot Day
October
13
Navy Birthday Celebration
November
9
Veterans Appreciation Event – Veterans Free Day
10
Marine Corps Birthday Celebration
11
Veterans Day Service
December
7
Member Appreciation, Pearl Harbor Day Ceremony